Mockingplay

the challenge

Mockingplay is a music learning tool that makes kids better at piano faster. As a start-up, Mockingplay needed a complete branding for their company, character design, and UX design for the application's gameplay. This edugame needed to appeal to both parents and children.

the solution

An in depth market research showed that kids enjoyed games that give them a purpose. The idea of the gameplay stems from nurturing Mocky from a hatchling to a fully grown bird. The better the child practices, the more worms they'll get to feed their bird, and unlock different levels.

Character development and graphics were inspired by sheet music and musical notes, while the color scheme provides a foundation that carried throughout Mockingplay's products.